Founded by Pierre-Marie Postel in 2018, Paiheme Studio is a French illustrator’s invitation to discover his nostalgic world of Japan.

Paiheme is an art director, illustrator and graphic designer from Caen in Normandy.

He works closely with agencies for brands such as Omega, Pepsi and Segafredo, has partnerships/collabs with Rhinoshield, Apple and Le Néon Normand, and runs his own online shop selling his illustrations in the form of clothing, posters and merchandising.

His work is a contemporary reinterpretation of the codes of vintage and Japanese advertising from the 60s, with occasional nods to pop culture such as manga and anime.